I never thought we would ever do radio ads, then we met Don Nelson with WWL. With Don's help and guidance, it has proved to be the best advertising decision we have ever made. In my opinion, spend your advertising dollars where it counts. Radio works. Gary Hooter
For more than twenty years, Don Nelson has been an invaluable to asset to me, and our company. His knowledge, experience, and creativity has enabled us to build successful sales events that are rare in our industry, and have been recognized nationally. Don understands the importance of building long-term relationships, rather than succumbing to short-term sales gratification. Don's ability and willingness to understand OUR market, has built a unique partnership with our company which is uncommon today. With regards to advertising or the actual sales process, Don's MARKETING expertise is what truly sets him apart from everyone else!! Greg Melancon
When I first met Don, I thought “here comes another salesman”, but much to my pleasant surprise, Don is not a salesman. Sure he was selling radio advertisement, but he approached me as a consultant. I was very skeptical about his angle, because I have had salespeople try this approach on me in the past with ONLY the intention of making a sale, so I was very cautious with Don in the beginning. I own several businesses since 1999 and prior to that I was in corporate America for 20 years, so I was no stranger to sale tactics. What surprised me the most about Don, was that he had done his due diligence on my business before he first visited me, and even then he only wanted ask a few probing questions, to identify if his service would be of any benefit to us. I am a very straight forward person and I hate “YES” men. Don is no yes man. Don was not afraid to challenge my thinking about radio advertisement and marketing in general. As our relationship began to grow, I realized how genuine and dedicated he was to truly help grow our newest business venture. Don truly understands the need of building a long-term productive relationship and not just the art of closing a sale. His knowledge, experience and creativity have truly been an asset to our company. Don’s willingness to understand our business makes him a cut above the rest. Don is an individual who understands how to conduct business. I highly recommend you get to know Mr. Don Nelson. He is a man of his word and a man of integrity.
Armando V. Ruiz, Sr. President RNR Enterprise Inc.
donnelson@entercom.com (504)884-4407 cell |
