This Economy is the window for Market Share Growth....................

There must be something to the fact that billionaire Warren Buffet says be zigging when everyone is zagging! Most business folks today are zagging. They are nervous and cautious about spending dollars toward anything they feel they don't absolutely need. Most business people are following the seed of destruction. Cutting expenses and backing into a profit!  Maybe for some that works but history has proven those backing into a so-called profit during weaker economies stand a much higher chance of failure, than those businesses that see a window of great opportunity to gain significant market-share.
As a business person seeking an edge, and let's face it who isn't, two key things you must commit to: 1. Commit to a long-range plan of positioning your business and its story. Long-term meaning more than two years. 2. Find a marketing counselor or representative who "gets it " and is willing to work with you and your business with ideas, and service that will help your business grow market share. If you're a small to medium size business here's the chance you've been wanting. You just have to have guts enough to push-forward, while the businesses that have dominated your business category, are a-s-l-e-e-p!! Thank goodness there are those businesses that do feel they can back into a profit by cutting deep in the bone of the business. For without them, there would not be that window for increased market share. Most businesses are sheep. They follow "whatever the other guy does ". That's why so many businesses have no distinct advantage from "the guy down the street ".
There are certain categories of business that follow that stuck-in-a-rut mentality. Home improvement, plumbers, electricians, office supply, local pharmacies, air conditioning contractors, funeral homes, local clothing retailers and the list goes on and on! If you don't believe me, go on line to the Yellow Pages and other on-line sources of your area, and see the look alikes, all saying the same thing and just following whoever and whatever. These are people who got into business with no specific plan.
Forget the national economy! There isn't much you can do to affect it so build your own economy. Read, fill your mind with a solid philosophy, good attitude and things that separate you from the sheep. Keep your people inspired, and provide your customers with the edges you have. Your edges, good attitude, solid philosophy about your business, and service beyond belief, will begin working.  Watch your share begin to rise as you pull away from your competitors. This stuff works. You must believe, and execute!!
This weaker economy won't last forever. Things will change. But as the economy grows and gets stronger, this economic window will begin to close. Make this the day you have a plan and are leaving the flock! Good selling and business!

Don Nelson W-W-L-AM-870 WWL-FM 105.3 WWL.Com WORLD CHAMPION New Orleans Saints Football Network.

donnelson@entercom.com (504)884-4407 cell