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With over 40 years of advertising experience.
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I'm a representative who researches a business, the competition, the market, strengths, challenges for the business, history of the business and their marketing efforts and where I see opportunities and niches.
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I come to a meeting prepared knowing the business and offering solutions to challenges.
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I come to a meeting prepared with examples of others in a given category of business and what they are doing to market themselves.
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Selling to an employee group or key leaders within the company is one of my strengths . To get "buy-in."
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Communicating is a key today. Business people don't like surprises. Good communication is a key of my work.
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Summed-up, I've been on the owner's side of the desk. Because I once owned radio stations, I know the challenges of the owner's actions. With over 40-years of experience, I'm not just another rookie advertising representative. I come prepared with a plan of action.
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With over 40-years of experience I can show your company how to be "zigging " when all your competition is "zagging."
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As Gary Hooter, president of IWS Gas and Supply says, I'm on your team for the long-haul !
There must be something to the fact that billionaire Warren Buffet says be zigging when everyone is zagging! Most business folks today are zagging. They are nervous and cautious about spending dollars toward anything they feel they don't absolutely need. Most business people are following the seed of destruction. Cutting expenses and backing into a profit! Maybe for some that works but history has proven those backing into a so-called profit during weaker economies stand a much higher chance of failure, than those businesses that see a window of great opportunity to gain significant market-share.